Businesses start to realize that now is a time to join the “Social Media World”. Small businesses in particular, need to take advantage of this influential medium. The question is why are we on Facebook or Twitter and what our company expects from social media?
If you’re operating a small business, here are 10 ways you can use Facebook and Twitter effectively.
1. Presence of your company
The layout, profile picture, cover picture, username and information about your brand represent your company. It is very important that your Facebook Page has the same presence as your Twitter account and your other online tools. This will help your potential customers to easily identify your business.
At pammarketingnut.com Pam Moore is highlighting the importance of the presence of your page. You can also find some ideas how to visually improve your facebook page or twitter account.
2. Build a strong foundation Complete your profile account. Add all the important information like location, biography, website. Remember to provide enough information for people to find and contact you.
3. Be creative
Think about your potential customers and create something that will catch their eye. Be different, be outstanding. As a small business you want to be approachable and being creative can help you achieve that goal.
Seamless is a small Irish business that uses social media for growth, to effectively spread messages in different ways. It is an online service that helps customers order food from local restaurants.
What did they do to be extraordinary?
The site has created huge social media followings on multiple channels with a simple “Let’s Be Friends” social app on it landing page. Instead of using the generic phrase – “Find Us On Facebook” they have came up with a unique idea that catches the consumers attention.
Thanks to that simple sentence they personalize their brand and show that they care about their customers.
4. Adjust proper language and content
From the article at Social.com, the author highlights the topic of content on different social media platforms. Remember that your Facebook style and tone of communication should differ from the Twitter one. Facebook is more about photos – you can create albums and show your company, brand or product. However, simple text-only posts are also trending on Facebook nowadays. On the other hand Twitter is more about general updates, immediate responses and quick , straight forward information. Twitter is also more personal. Analyze the difference in a tone and style of Facebook and Tweeter users.
One of the great examples is CuriousWines which is a small Irish business. They have a chatty demeanor, all the tweets are written in their own tone of voice. Thanks to that the consumers have no doubts that they are dealing with a real people.
It is all about engage!
5. Engage.
Social Media is all about engaging, promoting relationships and building a community around your brand. At aoiferigney.com you can find great tips how to increase an engagement on your social media platform.
Remember, two-way conversations are crucial. First of all you have to watch who is talking about you and respond. Like, Share, Re-tweet, Comment and Reply.
6. Adjust the frequency of your updates.
Think about the frequency of your tweets or posts. Watch how your audience reacts and adjust accordingly in order to keep your followers and avoid the dreaded dislike.
Keep an eye on analytics and refine your strategy.
7. Keep an eye on your analytics.
Thanks to Facebook Insights you can find out which of your posts or tweets are the most popular! That can help you refine your social media strategy in the future. The importance of taking time to analyse these statistics is very well presented at blog.hubspot.com. They also provide there a useful guideline how to plan for the future based on the stats you are seeing.
8. Testimonials.
Thanks to Twitter and Facebook testimonials of your customers are more trustworthy. People leave recommendations from their own accounts, which adds validity to any claims they make.
Use Social Media in order to drive sales.
The other crucial question is how the small Irish businesses can use social media to drive sales? Convert your followers/ fans into your customers.
9.Create an exclusive offers.
Users on Facebook or Twitter look forward to finding exclusive content on a company’s FanPage. If you create a special offer for your customers post it on your page! Share the news with your followers.
Rewards yours customers
10.Reward your fans and best customers
Find the most active users and give them unique offers based on their activity that might help promote your page .
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To sum up I recommend you to watch the video below. It shows how social media changes businesses. They also present in a visual and interesting way, why should you join this “Digital Revolution” which will help grow your business.
Magdalena Bodziony PR 