All those puzzles are significant for SEO.
SEO (Search Engine Optimization) is the process of affecting the visibility of a web page in search engine’s organic (unpaid) search results. If you need more explanation take few minutes and watch the quick video bellow:
On Page SEO
On Page SEO simply refers to the text and content on your web site pages.
KEYWORDS
Keywords are build in our website. They are very important in terms of SEO as those are words that your potential clients are searching for. In order to improve our possition on the search engine organic (unpaid) search result page, we need to build in our website RELEVANT and important keywords.
In order to pick good key words we need to look at Google Adwords Keyword Tool which will help us find out what are the most popular and searchable keywords.
When you will pick out relevant keywords, the coding for the website should be updated.
META DATA
Meta Data is the description of the website that we can see in search engine search. It should include less than 150 characters and all essential keywords. On the picture below you can see that the description (meta data) is what is highlited in the red frame. In this case it is also too long which we can notice by looking at three dots at the end of the txt.
Meta Data
As we can see it is very important to keep the description concise with relevant terms as potential customers are not going to click on the description and read more. Everything has to be written and explained without the need to click to read more. In order to boost SEO we can also add some relevant keywords into Meta Data.
ALT TAGS
For SEO purposes it is very important to tag all images on a website. SEO responds to txt so the more revelant text and content on your website the better. Images used in websites are not picked up and indexed by search engine crawlers, so if your website uses a lot of images, it could suffer in the search engine rankings simply because they can’t understand much of your content. This is just a consmetic thing to do and all you need is to just build it into your website. Ashley Robinson on her website heartifb.com explains broader what Alt Tags are and how to use them.
CONTENT
Every text on your website matters. Every Page has to have a proper title and keywords. It all can seem quite easy and obvious but it is significant to make sure that you take the full advantages of on page SEO. You have to make sure you are using relevant content. You also have to be original – Google likes originality and that will definately helps you with SEO purposes. And remember, content needs to match your consumers’ vocabulary. You should be using the terms your customers use and leveraging keywords they actually use when searching.
Off Page SEO
Affiliate Links
Thanks to majesticseo.com we are able to check where on other websites we can find links to your company as well as check how much traffic this generates for the specific landing page. All you have to do is to simply insurre all sponsored events will link back to your website on any content you post online. Remember that credible links also assist with SEO.
Online PR
Use the opportunity and engage in online PR with offline activities fueling your online content. For instance you could post on your website and across your Social Media platforms each time you are involved in some organization and link back to them.
Directory Submission
Submitting the URL of a site to online directories has been a viable SEO tactic as well as a well-justified promo practice. Not only can directory listings bring you direct visitors and be counted as legitimate votes by Google, but also have a positive effect on how one’s site performs in local search.
Social Bookmarking
It is tagging a website and instead of saving them to your web browser, you are saving them to the web. What is more, because your bookmarks are online, you can easily share them with your friends.
Additionally, adding social bookmark links to your blog or web site makes it easy for readers to save and share your content. In this article you will find 15 Most Popular Social Bookmarking Websites.
The conclusion is simple:
Just to put all of that in the few points:
Magdalena Bodziony PR 